Communications Campaign Officer

What the Home Office confirms

The department lists this as a permanent, full-time Higher Executive Officer vacancy paying £41,750 to £48,250 across London, North West England and Yorkshire and the Humber. The closing date shown is 20 August 2026.

Home Office Communications says its strategy is insight-led and results-driven. Its published examples include behaviour-change campaigns, social media, media work, internal communication, partner packs, agency briefs and activity across paid, digital and low- or no-cost channels.

What a strong campaign example needs

Start with the intended change, not the content produced. Name the audience, the barrier or motivation uncovered through insight, the communication objective and the action you wanted people to take.

Then show your judgement: why those channels, messages and partners were appropriate; what risk you managed; what evidence caused you to adapt; and how you evaluated effect. Reach and impressions may be useful delivery measures, but they are not automatically proof of changed understanding or behaviour.

Evidence to prepare first

Choose one end-to-end campaign where your contribution is unmistakable. Capture:

• the brief and policy or operational objective;
• audience research or behavioural insight;
• creative and channel decisions;
• agency, stakeholder and approval management;
• delivery controls and accessibility;
• outcome evidence and learning.

Prepare a second example where circumstances changed quickly—perhaps a reputational issue, poor-performing creative, external event or new evidence. Show how you protected accuracy while changing the plan at pace.

Application checks

The official advert must confirm whether the sift uses a CV, statement, GCS technical competencies, portfolio or campaign task. Copy the exact criteria into a checklist before choosing examples. Check whether the salary varies by location and whether office attendance or travel is specified.

The Home Office mirror gives the date, not the exact closing time. Submit early.

How to write at HEO level

Show ownership of a defined outcome and the ability to coordinate specialists, not just execute individual products. Make the evaluation credible by separating outputs from outcomes. If attribution was uncertain, say how you triangulated evidence and what you would test next.